_ Client: Electronic Arts – Interactive/Social Mobile Publishing
_ Project: EA Easter Day Sale Site/Facebook App
_ Mission: Research, User Flow, Wireframes, Art Direction, UX & UI Design, Information Architecture & Usability Testing
For the 4th Annual Sweet Deals Sale, EA Decided to change their approach. With more and more games going free-to-play, the new challenge was getting more content to more users. The approach was to use social media.
The site was designed to provided targeted content based on a users entrance and their device. iOS users did not see any of the Android content and visa versa. Desktop users saw all games including facebook. The design was responsive and because it was an html based app, the facebook app also worked on iPad devices.